Nappy world

Born in  2005 in the United States, the Nappy (Natural & Happy) phenomenon can be defined as the will to go back to the original state of the hair and then to stop relaxing or using chemical treatments on frizzy or kinky hair.

As a real claim or for aestheticism, the Nappy community is growing in France as in the United States some years ago through: blogs, Facebook or Twitter pages and channels which are really successful.

The Nappy trend is today untapped in France while American brands dedicated to this kind of hair want to develop their market in Europe.

The Nappygirls has today a huge potential in France.

In 2012, in collaboration with Solange Knowles, the Carols Daughter brand, launched ¬ę the transitioning movement ¬Ľ website about the natural hair. The blogger Blackbeautybag is now responsible of the French division.

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